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Ergebnisse:
Cruthirds, Kevin: Wang, Valerie: Wang, Yong: Wei, Jie: A comparison of humor styles in U.S. and Mexican television commercials. [2012]
Foerster, Kati (Hrsg.): Strategien erfolgreicher TV-Marken. Eine internationale Analyse. [2011]
Bandion, Peter: Buchinger, Uschi: Gral, Theresa: Foerster, Kati: Formatmarken im Fokus: TV-Markenfuehrung in den USA. [2011]
Stole, Inger L.: Televised consumption. Women, advertisers and the early daytime television industry. [2009]
Malone, Caitlin E.: Changing definitions of 'educational' in children's television from ABC/123 to I love you/You love me: The unintended consequences of the three-hour rule. [2008]
Stipp, Horst: The role of academic advisors in creating children's television programs: The NBC Experience. [2007]
Chan-Olmsted, Sylvia M.: Cha, Jiyoung: Branding television news in a multichannel environment: An exploratory study of network news brand personality. [2007]
Calvert, Sandra L.: Kotler, Jennifer A.: Lessons from children's television: The impact of the Children's Television Act on children's learning. [2003]
Austin, Erica: Hust, Stacey: The content and frequency of alcoholic and nonalcoholic beverage ads in magazine and video formats November 1999 - April 2000: Featuring the top 19 magazines read most by adolescents. [2003]
Borum, Cathryn C.: The Children's Television Act in its second year. [1999]
London-Williams, Mark: They might be giants. U.S. media companies eye the net. [1999]
Federal Communications Commission, Washington, DC, Mass Media Bureau Policy and Rules Division (Hrsg.): The effect of preemption on children's educational and informational programming, 1997-1998 television season. [1998]
Kreutzner, Gabriele: Inside daytime: Manufacturing the soap opera world. [1994]
Kunkel, Dale: Gantz, Walter: Children's television advertising in the multichannel environment. [1992]
Stipp, Horst: Research at a commercial television network in the United States. [1990]
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